Wednesday, March 3, 2010

GOLDS AND DIAMONDS PALACE STORE

How To Care For Platinum

Platinum is the rarest and most expensive metal used in jewelry crafting. Thirty-five times rarer than gold, the lovely metal is currently quite close in price to gold, fueling the flames of its popularity. Many couples choose platinum for their wedding bands and engagement ring due to its strength and durability. But despite the fact that it is much stronger than gold, platinum jewelry still requires vigilant care and cleaning to keep it looking beautiful and new.

Proper Storage of Platinum Jewelry

Platinum, though a strong metal, can still be scratched by other items in your jewelry box. As such, your platinum jewelry should be kept away from other jewelry with gemstones, especially diamonds. Over time, platinum jewelry kept with other hard items will gather small scratches and dents in the surface that affect the luster and wear off the high shine polish of the metal.

Store your platinum properly in individual soft chamois bags, or in their own space in a suede or soft fabric-lined jewelry box. This will keep the metal shiny and lustrous for years to come. platinum-and-rose-gold-wedding-ring

Cleaning Platinum Jewelry

Platinum jewelry can be cleaned with the same jewelry cleaners used for gold. Or, simply mix a mild soap and water solution, and allow the platinum jewelry to soak in the solution for ten minutes. Then, rinse off the solution thoroughly with warm water (not over a sink, or with the drain completely plugged) and polish gently with a soft cloth. Platinum can be cleaned once per week for items that are worn frequently. Remember to always remove your platinum jewelry before doing housework or cleaning in order to keep the metal looking newer, longer.

Polishing Platinum Jewelry

Though platinum will never dull, oxidize or change colors, owners of platinum jewelry will note that over time the platinum seems to “dull” and appears to be a deeper gray color. This is actually due to small scratches and dents in the ring that accumulate over time. These scratches wear off the high sheen polish that the metal has when purchased.

In order to restore platinum’s high polish, the jewelry should be taken to a qualified jewelry who works with platinum. He or she can easily polish the item to eliminate the scratches and dents, restoring the platinum piece of jewelry to a nearly new condition.

Platinum vs. Titanium Wedding Bands

March 6, 2009 by Yelena Jenkins · Leave a Comment

platinum-hammered-wedding-band

Are you torn between the lovely look of platinum and titanium wedding bands? If so, you are in luck. We are going to cover the important differences between platinum and titanium to help couples make an informed decision on which metal is right for their wedding bands. Once you’ve weighed all the factors against your individual needs, check out our extensive selection of both platinum and titanium wedding bands to find the perfect ring to symbolize your marriage.

Cost

titanium-wedding-ringThere is a large cost difference between platinum and titanium wedding bands. Platinum is the rarest metal in the world, and is priced accordingly. Titanium is much less dense of a metal, which means that a lot less of it goes further. This allows the same design in a titanium ring to be priced at four to five times less than the same ring crafted in platinum.

Titanium is clearly the budget-friendly option for a white metal that lasts. However, if prestige and heirloom quality are what you desire in a wedding band, consider opting for a platinum ring instead.

Hypoallergenic

Platinum Flat Edge Wedding Band

Platinum Flat Edge Wedding Band

Sufferers of metal allergies no longer have to spring for an expensive platinum wedding band – titanium is also 100% hypoallergenic. Titanium bands can be made in the same designs as platinum wedding bands, so people with metal allergies can opt to buy the same stunning wedding band designs for titanium’s budget-friendly price.

Metal Strength & Wear

Though platinum is often thought of as being a very strong metal, this is only in comparison to gold. When put to the test against titanium, platinum comes in at second place. Titanium is the hardest natural metal in the world and is three times the strength of steel. This also makes titanium wedding bands much more dent, bend and scratch resistant than platinum.

titanium-hammered-bandsHowever, if a brilliant white look is a deciding factor in your wedding band purchase, it’s important to note that platinum doesn’t oxidize, though titanium can oxidize at high temperatures. Also, it is harder to have scratches polished out of titanium, more jewelers have the capability of restoring platinum to its original condition.

Finally, the two metals have definite weight differences. Titanium is a very lightweight metal, especially compared to platinum. Platinum is an incredibly dense metal that has a substantial heft to it. This is especially noticeable on wedding bands since they are worn around the clock, and can be a deciding factor for many couples. Some people enjoy the lightweight, free feel of titanium while others prefer a substantial feel to their wedding band.

Picking the perfect wedding band is really a personal decision; one that should be well thought out and carefully decided. If cost is the only determining factor for a couple on a budget, titanium is the ideal wedding band metal. For couples who only want the best and rarest, platinum wedding bands are the way to go. Most couples will have to weigh the many different factors before they can determine which metal is perfect for their needs.

Jewelry Hallmark Guide

February 19, 2009 by Yelena Jenkins · Leave a Comment

platinum-hammered-band

Pieces like this Platinum Hammered Band are often hallmarked with the letters "Plat" or "950"

If you own a piece of precious metal jewelry, you have likely noticed a small stamp on a hidden part of the ring, necklace, bracelet or earring. These stamps are known as a jewelry hallmark, and appear on almost all precious metal jewelry. Jewelry hallmarking can give you clues as to the jewelry’s country of origin, metal content, purity, and the name – or initials – of the maker.

European Hallmarks

Hallmarking has a long and illustrious history that began in Europe during the 14th century. English and French jewelers in particular hallmarked their jewelry with elaborate designs and animal symbols to denote the origin of the jewelry, the metal, the purity, and the maker. Though intricate and lovely, the European hallmarks can be tough to decipher and are easily misinterpreted by a novice. Luckily for Americans, the U.S. jewelry hallmarking system is much easier to read.

American Hallmarks

Though many countries require jewelers to hallmark their precious metal jewelry, the United States interestingly does not. Yet despite the absence of a law mandating hallmarking, most U.S. fine jewelry does indeed come stamped to assure the purchaser of the quality of the metal. Since the purity of the metal is a major indicator of the jewelry’s value, many jewelry buyers feel more comfortable purchasing a piece that is hallmarked. However, it is important to note that a hallmark can also give a buyer a false sense of security since it is not tightly regulated in the U.S. Unscrupulous jewelers or street vendors can create their own hallmark to pass off poor quality jewelry as quality pieces. The most important factor is always to buy from a reputable jeweler.

Here is a quick rundown of the most common jewelry hallmarks that indicate the metal and purity:

U.S. Platinum Jewelry Hallmarks

Plat - A platinum ring marked with Plat or 950 Plat is considered nearly pure platinum (95% platinum) and is therefore quite expensive. 950 is the highest grade of platinum available for jewelry.

IridPlat - Platinum rings with this hallmark are 90% pure platinum with 10% other metals mixed in. These rings, also often marked with .90 Plat, cost less than their purer platinum counterpart above.

U.S. Gold Jewelry Hallmarks14k-gold-mark

10k - 10 karat gold is the lowest karat gold, and is composed of 10 parts gold to 14 parts other metals. 10 karat gold costs much less than higher gold purities.

14k - 14 karat gold is one of the most popular gold purities for gold jewelry. 14 karat gold is composed of 14 parts gold and 10 parts other metals.

18k - 18 karat gold is very high quality gold, and is composed of 18 parts gold and 6 parts other metals.

24k - 24 karat gold is pure gold, and is the most expensive and most malleable gold composition. The addition of other metals to gold makes it stronger and more durable, since 24 karat gold is quite soft and is easily dented, dinged and bent.

U.S. Silver Jewelry Hallmarks

silver-hallmark

A sterling silver necklace with the 925 hallmark

900 - The 900 stamp on silver denotes that the metal is 9 parts pure silver and one part alloy metal. This stamp was used mainly on silver coins and is not commonly used on jewelry in modern times.
925 - 925 is the hallmark stamp for sterling silver. This is the most common hallmark seen on silver jewelry, and means that the jewelry is composed of 92.5% pure silver and 7.5% other metals. Sterling silver is the highest quality silver used in jewelry, since pure silver is much too malleable to be worn on a daily basis.

Apples of Gold carries a wide variety of precious metal jewelry in different purities. This allows customers to choose the right gold karat for their taste and budget. Check out our selection of beautiful gold and platinum wedding bands, earrings, bracelets and necklaces at Apples of Gold.com.

Understanding the Price of Platinum Jewelry

February 3, 2009 by Afshin Yaghtin · Leave a Comment

Why is Platinum Much More Expensive Than Gold?

Platinum is a hypoallergenic virtually pure precious metal. Jewelry stores who sell high quality platinum offer 950 Grade (95% pure platinum) jewelry. Anything less should not be considered either pure or hypoallergenic or of substantive quality.

This means that 95% of the content of a piece of platinum jewelry is pure platinum and 5% is another platinum group alloy such as palladium, ruthenium, or iridium. Most of these alloys are excellent choices to mix with platinum jewelry, but palladium and ruthenium should be considered top choices.

In addition, unlike white gold, platinum does not require rhodium plating for maintenance.

Platinum Purity Compared to Gold

Platinum is 30 times rarer than gold!

Compared to 14k gold (which is only 58% pure gold or 14 of 24 parts gold) or 18k gold (75% pure gold or 18 of 24 parts gold), platinum can cost significantly more due to its purity and value as a rare precious commodity.

Since platinum is a purer and denser metal than gold, it will weigh more than gold (about 60% heavier).

For example, the same wedding band weighing 10.0 grams in gold will weigh 16.0 grams in platinum.

Since the amount of a precious metal (or the gram weight) is a significant factor in determining prices, platinum tends to be more costly than gold, but well worth the difference in price if it meets your budget.

Manufacturing and Labor Costs

Platinum is also more expensive than gold due to the fact that it is slightly more difficult to work with and less platinum jewelry is produced than gold jewelry, thereby effecting the manufacturing and labor costs of platinum vs. gold.

Overall, you can expect to normally pay 3-4 times more for platinum than for gold. Although with platinum prices historically lower than average, you may be able to find platinum jewelry costing closer to 2.5 – 3 times more than gold currently. Still a premium, but a bargain today regardless.

Market Price of Platinum

Platinum is a voraciously volatile precious metal whose base price is directly connected to the metal’s market price. As of today, platinum hovers at $965.00 per ounce (a historically low price that will probably change by the time I finish writing this).

platinum-crossIn figuring out the base price of a piece of platinum jewelry, a rudimentary formula is used to determine the value (exclusive of labor, manufacturing costs, as well as wholesale and retail markup).

Platinum Formula for 950 Grade Platinum Jewelry

Market price of platinum per ounce + 18 / 31.1 = Price of Platinum Per Gram

Taking today’s price of platinum of $965.00 per ounce, this yields:

965 + 18 / 31.1 = $31.60 per gram

(Why +18 and divide by 31.1? 18 is the amount of estimated loss of platinum when the metal is refined into jewelry, and 31.1 is the number of grams per ounce).

Keep in mind that rarely should platinum jewelry’s value or price be determined solely on gram weight alone–there are many factors including design and labor, limited production of a specific piece, whether the item is handmade or mass produced, and many other factors. But this formula will give you an idea of the base price of your platinum jewelry.

For example, a ring weighing 20.0 grams of platinum may cost $1,425.00. If you divide 1,425 / 20 — you will get $71.25 per gram. That is the amount you are paying per 1 gram of platinum in your ring (inclusive of labor, retail markup, etc.).

platinum-paisley-bandApples of Gold has recently reduced the prices on all of its platinum wedding bands–in response to platinum’s current market valuation. Now is the time to buy platinum, before platinum prices skyrocket as they have in times past. (Platinum used to be valued at $2,300+ per ounce just 11 months ago!) It will probably return to such levels again.

The jewelry has not changed–but the market’s valuation of the metal has–for now.

Featured 950 Grade Platinum:

Platinum Braided Wedding Band

Platinum Celtic Wedding Band

Platinum Men’s Cross Pendant

Platinum Paisley Wedding Band

View more Designer Platinum Wedding Bands from Apples of Gold.

Platinum Wedding Bands

January 1, 2009 by Yelena Jenkins · 1 Comment

platinum-braided-bandAs mentioned in our article about Holiday Proposals, December is by far the most popular month for couples to get engaged. Despite the economic outlook, couples are still falling in love, pledging to spend their lives together, and planning weddings. The good news for today’s couple on a budget is that jewelry’s most precious metal, platinum, experienced a huge price drop during the year. Platinum started off the year at over $1600 per ounce in January 2008, but has steadily declined due to a slowing demand. On the final day of the year platinum closed at only $928 per ounce.

At a time when the prices of gold and platinum are so close to each other, it makes sense to purchase a platinum wedding band. Since platinum is much rarer than gold, investing in a platinum ring when the price is depressed means that your investment will likely increase in value faster over time. Platinum wedding bands come in just as many styles and designs as gold bands, and are more durable as well. If you are interested in a platinum wedding band for you or your fiancé, consider checking out some of our popular designs. The wide selection has something for everyone; from hammered platinum bands to rings intricately engraved with Celtic crosses.

Hammered Platinum Band

platinum-hammered-bandThe hammered platinum wedding band is for the traditional couple who appreciates a unique look. The band features beveled edges with a matte hammered pattern down the center of the ring. It is also a comfort fit ring, which makes a huge difference in its wearability.

Plain Platinum Band

Plain platinum wedding rings are handsome in their simplicity. They also come in a wide variety of widths so you can find the perfect fit and look for your finger. We carry all the way from a thin 2 millimeter platinum ring up to a big, thick 8 millimeter platinum band. Often women will feel more comfortable with a slim, light band in the 2 millimeter size and men will choose the 5, 6 or 8 millimeter size so it looks proportional on their larger hands. This allows a couple to pick our matching rings without having to sacrifice the perfect look and feel of a ring on their hand.

Intricately Designed Platinum Rings
platinum-celtic-cross-band

Platinum bands also come in a wide range of beautiful designs. Some of the most popular platinum wedding ring designs include rings with Celtic patterns, braided patterns, and brushed finished rings. Within each of these categories, there is a plethora of styles, widths and sizes to choose from.

If you still have not found the perfect platinum wedding band in the above picks, try browsing through our entire platinum collection of platinum rings. There is something for every taste, and the prices are perfect for couples who want beautiful wedding bands within their budget.

Wedding Bands: Modern Simplicity

December 18, 2008 by Yelena Jenkins · Leave a Comment

In an industry that became completely extravagant and over-the-top, more and more couples are calling for a return to simplicity. What started in the 1980s with cupcake dresses, 20-inch bridal bouquets and poofy sleeved fuschia bridesmaid gowns is thankfully becoming subdued. In its place, a more modern wedding industry aesthetic is firmly taking hold. This trend is even evidenced in the most symbolic of wedding icons: wedding bands.

In lieu of flashy engagement rings, many brides are opting to save the money for a down payment and stick with a simple, modern band instead. Other brides are wearing their engagement rings up until the wedding, at which point they are switching the engagement ring with their wedding band instead of stacking the two together. The elimination of the traditional engagement ring has become even more prevalent with the current state of the economy. Money-conscious couples are often cash-strapped or feel guilty splashing out on expensive diamond engagement rings. The option they turn to provides an easy yet impactful way to save thousands of dollars.

Our modern, simple rings are ideal for couples who are looking for high quality, reasonably-priced wedding bands. More than ever, now is the perfect time to buy: with gold and platinum prices at their lowest in years, big savings are guaranteed. If you are just starting your search, make sure to take a peek at the following styles:

Wedding Bands For Him

Flat Designer Brushed Wedding Band (see picture at top)

Design also available as a Platinum Designer Flat Brushed Band

It’s manly with a modern aesthetic, and is even crafted with a comfort fit. The 6mm width will look substantial without feeling cumbersome on his hand for easy everyday wear.

Knife Edge Platinum Wedding Band

This unique looking platinum band expresses individuality while keeping it simple. It is a quality hand-made band that can also be crafted with a brushed look for a matte finish.

Our knife-edge platinum bands are available in 3mm – 8mm widths in guaranteed 950 platinum grade purity.

Wedding Band For Him or Her

Brushed White Gold Wedding Band with Rose Gold Interior

The clean look and subtle beauty of this wedding band is simply stunning. It marries both the warmth of rose gold with the coolness of white gold for a rich depth that is truly unique.

The design is careful finished with a satin/brushed texture (also available in all high polished by request).

Wedding Bands For Her

Benchmark Brand Satin-Finish Diamond Wedding Band

For savvy women looking for a wedding band to serve as an engagement ring, this band is a wonderful option. It’s made with high quality 14k white gold and is set with one small sparkling diamond right in the middle. Also available as a Platinum Satin-Finish Diamond Wedding Band or as a palladium diamond band.

Zig Zag 14K Gold Diamond Wedding Band

Budget-conscious ladies who love diamonds but want a modern wedding band will love this gorgeous ring. It can replace a bulky engagement ring for easy everyday wear without sacrificing an ounce of style.

We hope highlighting these finds has helped you in your search for the perfect wedding band. If not, check out the rest of our extensive selection of wedding bands. As always, our quality is guaranteed and the prices are hard to beat!

Platinum Rings: the King’s Heavy Metal

December 13, 2008 by Afshin Yaghtin · Leave a Comment

Italian humanist Julius Caesar Scaliger described platinum in 1557 as an unknown noble metal found between Darién and Mexico, “which no fire nor any Spanish artifice has yet been able to liquefy”. King Louis XV of France declared platinum the only metal fit for a king in the 18th century. Today, platinum is still considered the most exclusive of all precious metals.

December 2008: platinum traded at nearly the same price as gold, as the rare metal plummeted to $823 per ounce, with gold closing at $822 per ounce on the same day.

While it is the perfect time to pick up that platinum diamond wedding ring for your bride-to-be, there are several reasons why it is unimaginable that platinum jewelry prices will ever breach gold’s vastly affordable price:

  • Platinum is a pure metal, with platinum jewelry usually being crafted in 950 grade platinum (95% pure platinum, 5% precious alloys, such as iridium, ruthenium, or palladium). Gold is usually made of 14k or 18k gold (58.3% or 75% pure). When considering precious metals’ prices, metal prices are determined at 100% purity (pure platinum and 24k gold).
  • Platinum jewelry is approx. 60% denser than 14k gold. Since weight plays a determinant role in pricing fine jewelry, platinum remains more expensive than gold.
  • Since platinum is 30 times rarer than gold and is found in only a few parts of the world, mostly South Africa, with a smaller portion in Russia and Canada, transporting platinum is more costly than gold.
  • Platinum mining is a difficult and time-consuming process. Ten tons of ore (rock containing gemstones and precious minerals) must be mined to produce 1 ounce of platinum.
Solid Platinum Cross Pendant from Apples of Gold Jewelry

With platinum prices down 65% since March, Apples of Gold Jewelry has lowered prices on all of its platinum wedding bands and added new designer platinum jewelry to its extensive line-up, such a new version of its best selling men’s solid gold cross in platinum. Apples of Gold expects to add more platinum jewelry to its collection in 2009 and 2010; especially since platinum is–for now–exhibiting signs that it will adhere to Apples of Gold’s value-based jewelry pricing methodology.

Related Posts:

Platinum and Gold: When Metals Collide

Platinum Prices Tied to the Big 3 Automakers?

December 4, 2008 by Afshin Yaghtin · Leave a Comment

Platinum fell below $800 an ounce on Thursday–a welcome sight for most in the fine jewelry industry, who consequently are able to lower platinum jewelry prices in hopes of motivating consumers to purchase such items as platinum wedding bands.

Platinum has exhibited nothing short of a bona fide crash in 2008, with platinum precious metal prices down 65% since its monumental peak of approx. $2,300 in March 2008. Platinum, today, hovers near $795 per ounce.

As a second generation jeweler and CEO of Apples of Gold Jewelry, I have been trying to fathom the mechanics of platinum’s elephantine decline. To the evident chagrin of precious metals investors, I have been outwardly gleeful to be able for the first time in six months to actually lower prices on jewelry, rather than raise them. Our goal, after all, at Apples of Gold, is to adhere to our value-based pricing philosophy which has helped boost jewelry sales in past years.

One recent timely factor of platinum’s fall from primordial heights: worries that trouble for American automakers will cut demand for platinum which is used in catalytic converters (motor vehicle pollution control devices). The economy, as we know, is intricately weaved in all of its multi-chromatic facets. Platinum prices fell, however, much earlier than the CEOs of the “Big 3″ flew their G4 private jets to Washington in the most surreal moment of 2008.

The biggest factor: Crude oil prices, a commodity that is economically and intricately tied to precious metals. Oil prices have declined 70% for the year since oil’s otherworldly 52 week high of $145 per barrel. Oil hit a 5 year low today, closing at $43.67 per barrel, a low not seen since 2003. It’s noteworthy that gas prices have not yet fallen 70% since–but they have made large strides in the right direction.

A marginally rising U.S. dollar and falling oil prices are major contributors to falling precious metals, including gold, platinum, and palladium. The U.S. dollar is up approx. 18% vs. the Euro this year–all of which is contributing to precious metals’ decline (historically precious metals are inversely tied to the U.S. dollar as a hedge against inflation and instability in world markets).

Another major factor for platinum’s fall-out and perhaps the one that makes the most sense? Q1-Q2 platinum prices were simply too inflated at $2,300 per ounce and could not sustain long term jewelry demand. Platinum was far too expensive and out of the reach of most consumers. Although still a “metal for the masses”, platinum has become more attainable.

Personally, I feel much more comfortable with platinum prices in the $700 range. The lower the cost of raw materials, the lower jewelers are able to market their finished, designer jewelry pieces. With the economy in an untenable ball of fear, lower prices are a refreshing and welcome sight in the jewelry industry.

Apples of Gold has recently lowered prices on all of its platinum jewelry. And we hope this trend will continue.

Platinum Wedding Band Prices Down Sharply

November 20, 2008 by Afshin Yaghtin · 1 Comment

With platinum prices down significantly this year, it is the perfect time to buy that platinum wedding band you’ve been eyeing all year.

Apples of Gold Jewelry has lowered prices recently on all of its platinum rings, including their line of plain platinum wedding bands, design platinum wedding bands, and Celtic platinum wedding bands.

Many jewelers have been hesitant to lower platinum prices due to the unusual amount of volatility in the precious metals markets, especially for metals like platinum which are historically more volatile than metals such as gold.

Platinum reached its high in March 2008 when it peaked at approx. $2,300 per ounce. As we approach the end of the year and the upcoming holidays, platinum sits unnoticed at approx. $800 per ounce–a staggering loss in the platinum markets.

This does not mean that platinum prices are now 1/3 of the price, but reputable jewelers should now begin to lower their prices on platinum. Since platinum is a nearly pure metal with platinum jewelry mostly being 950 grade (95% pure platinum), it will always cost more than its gold counterpart (which is often 58% pure such as in 14k gold vs. platinum’s 95% purity). Other cost factors include higher manufacturing and labor costs for platinum jewelry, as well as lower demand compared to other precious metals such as gold.

Still, you should now begin to see platinum jewelry prices falling approx. 25% or more, if the jewelry industry takes note of a vastly changing market.

Platinum wedding bands, now slightly more affordable than before, remain an excellent choice for longevity, low maintenance, and for their hypoallergenic properties.

Visit Apples of Gold Jewelry to view their unique and affordable line of platinum wedding rings.

Platinum — The More Volatile Precious Metal

October 25, 2008 by Afshin Yaghtin · Leave a Comment

Gold and jewelry enthusiasts, even economists and investors, have been closely watching the unpredictable gold market in the past several years as it began to behave uncharacteristically erratic. But platinum, its more expensive counterpart, has been largely ignored.

Platinum has had some dramatic swings as of late – enough to make gold seem tame by comparison. Platinum, reaching a high of $2,300 an ounce in March 2008, today closed at $794.00 (October 24, 2008), losing more than 65% of its value in the space of only 7 months.

Have platinum jewelry prices followed? Not entirely. Jewelers are still hesitant about lowering platinum prices for several reasons:

  • Unstable platinum prices means that platinum as a commodity could quickly increase again in price. Platinum markets sometimes see a 15-20% swing in a single day.
  • Jewelers have a genuine need to make up for lost profits due to record prices in other precious metal categories, such as gold and the overall loss of sales, margins, and unprecedented challenges in the jewelry industry.
  • A considerable increase in business expense and risk to jewelers over the past several years. Many manufacturers have simply closed their doors after decades of business.

Jewelers will have to see a sustained decrease in the price of platinum and other precious metals over the long term before safely lowering prices. In addition, for jewelers who stock inventory there is the added challenge of buying jewelry at the right moment—and the subsequent fear of losing the value of the jewelry if they buy high and prices fall shortly after.

Our stance at Apples of Gold Jewelry? We have tested the waters recently by lowering prices on all of our platinum wedding bands in order to meet changing market conditions. Or goal is to continue lowering prices if we see a steady decline in the platinum precious metals market.

The question now remains—where will the gold, platinum, and precious metals markets head tomorrow?

Tutorial on Loose Diamond Shapes

fancy cut diamond chart.jpg


When choosing a diamond ring for that special woman in your life, one of the most important choices you will have to make is the shape of the diamond itself. Every diamond shape has its own unique look and should therefore be carefully considered before making a purchase. Many women focus on choosing a diamond ring that flatters the shape and length of their fingers.

We have put together some information on the most popular diamond shapes in the marketplace today.


Round Brilliant Cut Diamond

The round diamond is the most traditional and popular of all diamond shapes. Approximately 80% of all loose diamonds being sold in the marketplace are round cut diamonds. A round cut diamond has a total of 58 facets, 33 on the top portion called the crown and 25 facets on the bottom called the pavilion. A round diamond that is cut to ideal cut diamond parameters will be the most beautiful and brilliant of all the diamond shapes. It is for this reason that round diamonds are most often set in solitaire, four-prong engagement ring settings to showcase their brilliance.

The round cut diamond has evolved tremendously over the years and has rightfully earned its place today as the most desired and sought after of all of the diamond cuts. At exceldiamonds, we offer the pinnacle in round diamond perfection with our featured SuperbCert Hearts and Arrows Diamonds. We also carry an amazing expert selection of the finest round ideal cut diamonds available today at discount diamond prices.

Princess Cut Diamonds

The princess cut diamond is the second most popular diamond shape after the round diamond. Traditionally, the princess cut diamond has been a diamond shape that does not allow for maximum beauty and brilliance. This is partially due to its four corners which will allow too much light to leak out of the diamond instead of being directed back to the eye in the form of brilliance. Many diamond companies and manufacturers have attempted to combat this by creating modified square diamonds with tapered edges. The problem with this approach is the fact that it destroys the beauty and elegance that has always been associated with a true square diamond. It is for this reason that we decided to create the perfect princess cut diamond, focusing on maximizing the diamonds brilliance without deviating from the traditional square diamond shape. We have accomplished this with our SuperbCert Signature Princess Cut Diamonds. Read about it here.

Oval Cut Diamond

The oval cut diamond is actually an elongated brilliant cut diamond and is traditionally set with two smaller diamonds flanking the center diamond on either side. Although the oval diamond is not as popular as a stand alone diamond in a solitaire engagement ring, it is very sought after in a three-stone diamond engagement ring. When the oval diamond is cut well, it has tremendous brilliance and fire.

Because of its elongated shape and curvature, it is considered a very classical and elegant diamond. The type of setting you choose for your oval-shaped diamond will greatly impact the impression it gives. Choosing a pave diamond ring for your oval diamond, or smaller flanking diamonds will greatly enhance the overall look.

The oval diamond ring is a timeless engagement ring that flatters the shape of the hand and will always remain in style.

Marquise Cut Diamond

Of all the fancy diamond shapes, the marquise diamond is the diamond of choice for royalty and is quite possibly the most regal and elegant of them all. The diamonds elongated shape makes the fingers appear longer. The unique structure of the marquise diamond makes it approximately twice as long as it is wide, with beautiful tapered points on each end. The shape and structure of the diamond will make it appear larger than what it actually weighs in carats. This is due to the large surface area of the stone. Therefore, you can actually a purchase a smaller marquise diamond engagement ring than you would in a different diamond shape, and have it appear significantly larger to the eye.

An important consideration with a marquise diamond is the length to width ratio of the stone. This will determine how brilliant and sparkly the diamond will appear to your eye. If a marquise cut diamond is cut properly, it will have excellent brilliance. Otherwise, it will exhibit a “bow-tie” effect in the center of the stone where you will see a dark black (bow-tie) area with an obvious lack of brilliance.

The ideal length to width ratio for a marquise diamond is considered to be 1.8: - 1 or 2:1

Emerald Cut Diamond

The emerald cut diamond, (cut similar to a precious emerald gemstone) also known as a step cut diamond (for the way it resembles a set of steps) has fewer facets than the more popular round diamond. The diamond is rectangular or square in shape with tapered corners. While the round diamond has 58 facets, the emerald cut has only 25. Because the light entering into the diamond has fewer surfaces to reflect off of, there is noticeably less fire in emerald cut diamonds. As a direct consequence, inclusions within the emerald diamond as well as lower color grades will be much more visible to the naked eye. It is therefore important to consider a higher color and clarity grade when purchasing an emerald cut diamond.

By now you must be asking yourself; why should I even consider an emerald diamond engagement ring?

Well, the truth is that the emerald diamond while not as fiery as other diamonds is exceptionally sophisticated and very sought after. Unlike many other fancy shaped diamonds which look somewhat similar, the emerald diamond has a completely unique look of its own.

Women who prefer the emerald diamond are not really looking for a diamond that will blow people away with maximum brilliance and fire. Rather, they are looking to make a clear statement about their creativity and individuality. In this capacity the sleek and beautiful look of this popular heirloom diamond cannot be duplicated.

The emerald cut diamond ring today has become increasingly popular with celebrities and the fashion elite.

Asscher Cut Diamond

The Asscher cut diamond is a kind of derivative of the emerald cut diamond in a square shape with a total depth that is typically greater than the modern emerald cut diamond. The diamond is named for Joseph Asscher, founder of the Royal Asscher Company, established in Amsterdam in 1854. A master diamond cutter of world repute, Joseph created his Asscher cut in 1902. His unique diamond cut became an instant sensation and was incredibly popular for many years. Even though it is very rare to find an original Asscher cut diamond today, some were passed down from generation to generation and are purchased as jewelry estate pieces.

Asscher is also known the world over for being the cutter of the world’s largest (known) diamond; the 3,205 carat Cullinan Diamond. Asscher was commissioned by British King Edward VII with the cutting and faceting of this monster diamond. The project took him approximately 6 months where he did nothing but study and analyze the diamond rough to determine how best to cut the stone. Ultimately, Asscher created 3 individual and perfectly flawless diamonds from the rough; all of them famous.

The revival of this kind of art deco style diamond jewelry has been the catalyst to bring the Asscher cut diamond back to the forefront of today’s diamond buying public.

A unique aspect of the Asscher diamond is that there are no set proportions or “numbers” with which to cut the diamond. Sure, the diamond does have a basic square outline and step facets, but that is it. The diamond cutter will craft each Asscher diamond with intent on maximizing light performance and beauty. The result is a diamond of incredible beauty and timeless appeal.

Heart Shape Diamond

One of the most delightful of all diamond shapes, the heart shape diamond hides its true complexity behind a veneer of romance. Heart shaped diamonds are actually pear shaped diamonds with a distinctive cleft on top instead of the rounded edges.

It is incredibly difficult to cut a piece of diamond rough into a beautiful (polished) heart shape diamond. It requires a great degree of skill and even one mistake on the part of the diamond cutter will make the difference between a visually stunning vs. a lifeless diamond.

Like pear shaped diamonds, the specific length or width of the heart diamond can change. However, in order for a heart shaped diamond ring to be valuable, it must exhibit proper symmetry. This means that the diameter across its widest perimeter (known as the "shoulders" of the heart) should be equal to its length. The way to measure length is by running a vertical line from the cleft to the tip of the diamond.

The interesting thing about the heart shaped diamond is that just like it promotes the notion of individual romance, it is also gauged for beauty and brilliance in a much more personal and subjective way.

Pear Shape Diamonds

“Teardrop of the Gods”, the pear shape diamond is considered an exquisite diamond for use in quality jewelry and designer engagement rings. The pear shape diamond is exceptionally beautiful and elegant and can be set in a solitaire engagement ring or even a diamond ring with side stones.

The pear shaped diamond is essentially a fusion of the marquise and oval diamonds, combining the “best of both worlds”. You get the beautiful rounded edge on top of the diamond, as well as the distinctive taper on the bottom. A pear shape diamond engagement ring is an assertion of impeccable taste and refinement.

Radiant Cut Diamonds

A cross between a round cut and emerald cut diamond, the radiant cut diamond can be quite beautiful and brilliant. The radiant diamond is typically comprised of 70 facets and is either square or rectangular in shape. Although its popularity has somewhat faded over time, finely cut radiant diamond engagement rings have recently become popular again.

Cushion Cut Diamonds

Cushion cut diamonds gets its moniker from the aesthetic appearance of the stone. The cushion diamond is often crafted for maximum weight retention and is considered an excellent choice when set in a micro pave diamond or halo diamond engagement ring setting. Because the cushion diamond usually appears larger than its actual weight, it is an ideal diamond choice for many who would like the look of a larger diamond at a better diamond value.

Cushion cut diamonds are extremely beautiful when used and incorporated in lavish diamond engagement rings, like antique or vintage diamond wedding rings. Designer jewelry companies will often showcase their dazzling and expensive diamond jewelry set with cushion cut diamond of all sizes.

The cushion cut diamond has garnered a tremendous fan club for its classy look and beauty in jewelry pieces and is considered to be one of today’s “hot diamonds”

Mens Aqua Master Round Gold Diamond Steel Watch

Special Purchase

Brand New 2009 Style! As Seen In XXL Magazine. You can't find these new watch design models anywhere else!

This is a brand new style just released by Aqua Master. Nobody has these styles yet, so be the first and pick one up at a great introductory price.

www.goldsanddiamondspalace.blogspot.com is an authorized Aqua Master Dealer.



Magnificent styling enhanced by real genuine diamonds. Featuring New Gold Diamond-Cut Stainless Steel Case, and encrusted with 20 genuine diamonds. Case Dimensions: 55.0mm high, 45.0mm wide, 14.0mm thick. Diamond-Cut Dial. Professional Chronograph Movement. Comes with Stainless Steel Bracelet. Comes in a deluxe Aqua Master watch box.

This large heavy watch is finished in a high polished mirror finish. This watch features a unique design emulating trendy urban hip hop looks yet is elegantly styled to compliment any fashion look whether worn with a suit or equally stunning when worn with casual wear.

Watch Technical Details:

Model: JBN-MA-1Y Special Purchase
Diamonds: 20 Genuine Diamonds
Case: Gold Color Round Polished Stainless Steel Case - Individually Numbered and Engraved
Crystal: Scratch-free crystal glass
Dial: Yellow gold color - Diamond Dial
Movement: Fine ETA Movement
Functions: Single Time Zone Chronograph with Second and Date Indicator
Water Resistant: 150 Feet
Straps Included: One Metal Band - Fully Adjustable
Warranty Info: Warranty One Year

Aqua Master Watches are uniquely designed with the finest movements and solid stainless steel cases. Aqua Master Watches achieve the look of modern elegance, and their diamond-laden cases make a statement that will not be forgotten. With over 150 styles to choose from at up to 85% off retail prices, JewelryByNET.com makes finding the right Aqua Master Watch a truly pleasurable experience.

JewelryByNET.com is an authorized Aqua Master Dealer.

The Aquamaster watch movement is warranted for 1 full year against any defects. The Aquamaster watch warranty does not cover normal wear and tear, abuse, and the loss of precious stones. We are an authorized dealer by the Aqua Master Watch Company.

Note:
This special purchase Aquamaster Watch is sold as a final sale and no returns are possible. Please understand that we cannot accept returns or issue refunds on these watches.

Every Aqua Master watch Includes an elegant aqua master watch box and an instruction booklet.

1 to 5 year warranty on all watches
Original packaging and manuals shipped
Original manufacturer serial numbers on our watches
Brand New, Never Worn Watches

AS SEEN IN XXL MAGAZINE



JewelryByNET.com offers the finest selection of high quality gold and platinum jewelry on the internet, at the lowest prices you will find anywhere. Looking for a unique and elegant watch? Look no further - You'll find it here at JewelryByNET.com. All of our gold jewelry is made from the finest gold available.

JewelryByNet.com is now recognized as the online jewelry expert. Combining the Lowest Prices in the USA, high quality gems and jewelry, fine service, exceptional customer service, and expert advice, JewelryByNet.com has successfully served thousands of customers. We're confident we will satisfy you as well.

JewelryByNet offers only timeless classic designs. The jewelry you select will always be in style, making it ideal for gift giving. To ensure your selection is of the highest quality, all JewelryByNet jewelry goes through over 20 painstaking quality control tests in the manufacturing process, and is inspected again by our laboratory before getting a thorough going-over as your special jewelry item is packaged & shipped to you.

All measurements are approximate and may vary slightly from the listed dimensions. T.W. (total weight) is approximate. For Example: 1/2 carat T.W. may be .45 to .58 carat, 1 carat T.W. may be .95 to 1.10 carat. All JewelryByNet.com Sterling Silver jewelry is Anti-Tarnish. Product Images are not actual size.

Note: Due to the daily fluctuation of the market price of precious gems and metals, our pricing and availability on items are subject to change. Items in your Shopping Cart will reflect the most recent price.

Costly White Diamond Rings

platinum ring

Platinum ring is more expensive that other rings simply because platinum is more precious than gold. Why? Platinum is a kind of metal that is wear and tarnish resistant. If you’re looking for quality engagement ring and you don’t mind spending some serious money for a long lasting diamond ring, platinum jewelry is your best choice.

If you’re a bit concerned about the price of a platinum diamond ring, don’t worry. The good news is that with the internet, you can now purchase good platinum rings at very reasonable prices.

Platinum Ring vs White Gold Ring

white gold ring

So what’s the difference between white gold rings and platinum rings? Both metals may look the same but in reality they are quite different. For simplicity sake, white gold is much lighter and cheaper than platinum. White gold jewelry need to be coated with rhodium to make the rings look whiter. Platinum rings on the other hand are white by nature and heavier and tend of last longer.

What�s That PT950 or PLAT Sign On Your Platinum Ring?

Before you buy a platinum ring, make sure you pay attention to the engraving on the ring that says PLAT or PT950 which means that the alloy in that ring is 950 parts platinum per 1000. The remaining 50 parts of other metals. In other words, 95 percent pure platinum.

If a platinum engagement ring that doesn’t have 95 percent pure platinum, look elsewhere. Both man and woman can wear platinum ring. The price of a platinum diamond ring may be costly and expensive but the quality and resistance of platinum alone more than enough justify the high price.

Costly White Diamond Rings

platinum ring

Platinum ring is more expensive that other rings simply because platinum is more precious than gold. Why? Platinum is a kind of metal that is wear and tarnish resistant. If you’re looking for quality engagement ring and you don’t mind spending some serious money for a long lasting diamond ring, platinum jewelry is your best choice.

If you’re a bit concerned about the price of a platinum diamond ring, don’t worry. The good news is that with the internet, you can now purchase good platinum rings at very reasonable prices.

Platinum Ring vs White Gold Ring

white gold ring

So what’s the difference between white gold rings and platinum rings? Both metals may look the same but in reality they are quite different. For simplicity sake, white gold is much lighter and cheaper than platinum. White gold jewelry need to be coated with rhodium to make the rings look whiter. Platinum rings on the other hand are white by nature and heavier and tend of last longer.

What�s That PT950 or PLAT Sign On Your Platinum Ring?

Before you buy a platinum ring, make sure you pay attention to the engraving on the ring that says PLAT or PT950 which means that the alloy in that ring is 950 parts platinum per 1000. The remaining 50 parts of other metals. In other words, 95 percent pure platinum.

If a platinum engagement ring that doesn’t have 95 percent pure platinum, look elsewhere. Both man and woman can wear platinum ring. The price of a platinum diamond ring may be costly and expensive but the quality and resistance of platinum alone more than enough justify the high price.

Jewelries and Prices

114952
Platinum "Tacori" Bead and Pave Diamond Wedding Band .33cttw
$3,390.00
Working
120769
18k White Gold Scalloped Design Round Diamond Ring w/Filigree .65cttw
$3,190.00
Working
100750
Platinum "Tacori" Knife Edge Engraved Pave Diamond Band .35cttw
$3,970.00
Working
53027
Platinum Tacori Baguette/Rd/Princess Diamond Rg .67ct (CZ ct)
$4,830.00
Working
88415
Platinum "Simply Tacori" Pave Diamond Wedding Band .17cttw
$5,100.00
Working
117712
Platinum Tacori Tapered Diamond Engagement Ring .62cttw (CZ ctr
$5,000.00
Working
87715
Platinum "Crescent" Princess Dmd Band w/ Scalloped Sides 1.30ct
$6,660.00
Working
98390
Platinum "Tacori Cresent" Tapered Diamond Eng. Rg .15ct (CZ ct)
$7,270.00
Working
120763
18k White Gold "Tacori Crescent" Diamond Pendant on Chain .36cttw
$2,190.00
Working
88043-1
Platinum "Crescent" Princess,Rd,Trapezoid Diamond Ring 1.10cttw
$9,860.00
Working
83566
Platinum Asscher Cut and Round Diamond Wedding Band .59cttw
$5,440.00
Working
100748-2
Platinum "Tacori Crescent"Scalloped Diamond Eternity Band .87ct
$5,260.00
Working
74608-3
Platinum "Crescent" Sq/Emerald/Rd Diamond Ring 1.05cttw (CZ ct)
$8,260.00
Working
122097
18k White Gold "Diamonds on the Moon" Earrings with Diamonds .68cttw
$2,690.00
Working
117126
Platinum Ladies Pave Diamond Eternity Band w/ Milgrain .31cttw
$2,580.00
Working
118448-1
18k White Gold Ladies "Simply Tacori Collection" Pave Diamond Engagement Ring with Pave Accented Pro...
$1,900.00
Working
103547-1
Platinum "Tacori Dantela Collection" Pave Diamond Filigree Engagement Ring with Double Prongs and Mi...
$4,300.00
Working
88040
Platinum Ladies "Simply Tacori Collection" 8 prong Solitaire Engagement Ring with Bead Set Diamond T...
$3,610.00
Working
95815
Platinum "Simply Tacori" Twist Pave Diamond Ring .22ct (CZ ct)
$3,670.00
Working
123548
Platinum Ladies "Simply Tacori Collection" Engagement Ring with Round Pave Set Diamonds and Milgrain...
$2,720.00
Working
88416
Platinum Pave Diamond Eternity Band with Milgrain Trim .46cttw
$3,310.00
Working
123491
18k White Gold Ladies "Tacori Hand Engraved Collection" Fitted Wedding Band
$950.00
Working
2BR1013
Sterling Silver Big flower Brooch from Tacori"s Hawaiian Floral collection is handcrafted with sterl...
$195.00
Working
82263
18k White Gold Ladies "Simply Tacori Collection" 6 prong Milgrain Trim Round Solitaire Engagement Ri...
$1,390.00
Working
94637
18k White Gold Ladies "Simply Tacori Collection" Bead Set Round Diamond Engagement Ring Diamond .29c...
$2,030.00
Working
3E1023
Sterling Silver White Earrings from Tacori"s simple Elegance collection are handcrafted with sterlin...
$80.00
Working
4E1044
Sterling Silver Genuine purple freshwater pearl Earrings from Tacori"s Vineyard Wedding collection a...
$55.00
Working
4E1045
Sterling Silver Genuine yellow freshwater pearl Earrings from Tacori"s Hawaiian Floral collection ar...
$55.00
Working
59084
Platinum Ladies "Tacori Hand Engraved Collection" 2.5mm Engraved Pave Set Diamond Wedding Band Diamo...
$2,950.00
Working
97421
18k White Gold Pave Diamond Bar & Tear Drop Dangle Earrings 1.43cttw
$6,390.00
Working
120801
Platinum Tacori Diamond Engagement Ring .20cttw (CZ ctr)
$2,970.00
Working
75231
Platinum Ladies "Tacori" 2.5mm Wheat Engraved Wedding Band
$2,330.00
Working